| 2. | However , the most important factor is that fail to give sufficient attention and full study to the important topic of marketing productivity . recalling the marketing productivity research , this research finds that in developed western countries , marketing productivity research has been studied in a long time 在该研究领域,国外研究尚不完善,国内研究未能完全起步,为此,本文基于我国特定的市场环境和营销背景,对营销生产力的内涵进行了探索性研究。 |